For fired heaters: Radiant rate is 12,000 BTU/(h)(ft2); convection rate, 4000 BTU/(h)(ft2); cold oil-tube velocity, 6 ft/s; thermal efficiency, 70-75%; fluegas temperature, 250-350F above feed inlet; stack-gas temperature 650-950F. Approximately equal heat transfer occurs in both sections.

I am confused about fluid allocation because there seem to be two "sections" of a typical process furnace. Does a single process fluid enter the convection section tubes and then go through the radiant section tubes? Does one process fluid circulate in the radiant section with a completely separate fluid circulating in the convection section?
The primary purpose of this heater is to superheat 1.245*10^5 lbs/hr light naphtha vapor from 260F to 600-700F which requires a heat input of about 2.7*10^7 to 3.2*10^7 BTU/hr (duty calculated using HYSYS). A secondary need in my process is 9200 lbs/hr of 30psig steam for reboiler heating duties which will require about 9*10^6 BTU/hr to generate. Can I preheat the feed in the radiant section of the furnace and generate process steam in the convection section? Would it be better to build two furnaces to handle process heating and steam generation separately?
As for fuel use, I know the efficiency of a furnace is related to the temperature of the fluegas that escapes. Most of the plots I found to estimate thermal efficiencies were for natural gas fired heaters (HHV of 1000 for the fuel used on those plots). Since I am using a fuel gas with LHV of about 1400 BTU/scf and cant use those plots for estimation, would it be reasonable to assume a thermal efficiency of 70% for estimating purposes? I was going to calculate the SCF fuel required as follows.
SCF/hr = (.70)(Furnace Heating Duty [BTU/hr]) /(Lower Heating Value of Fuel [BTU/scf])
I know this is kind of a giant post and I am sorry for that. Thanks in advance for anybody who is kind enough to reply!
-JT